With the year nearing its close, we asked each member of our Executive Leadership Team to share his or her proudest Leo Burnett moment so far this year. Here are their thoughts.
Tom Bernardin, Chariman & CEO, Worldwide
My proudest moment this year was watching Claudia Steer and John Hansa present the new McDonald's brand work at the Marketing Leadership Meeting and the standing ovation that followed.
Mark Tutssel, Chief Creative Officer, Worldwide
Winning the Network of the Year at Cannes, Art Directors Club of New York and International ANDY Awards.
Eddie Booth, Regional Chairman & CEO, Greater China
When the ELT sat in Cannes and we planned the future vision of the company together. I was proud of the sheer amount of collective brainpower – definitely more brainpower than most other agencies at the top.
Giorgio Brenna, Chairman & CEO, Continental Western Europe
We brought the Continental Western European region to new levels of prominence through the roaring of 21 Cannes Lions, a result I’m very proud of.
Patrick Dumouchel, Chief Financial Officer
Perhaps surprisingly for a finance director, I am very proud of our creative work and all the awards won this year under Mark’s supervision. Creativity is the blood of this network, and we can really be proud of our creative successes.
Andrew Edwards, Chairman & CEO, Leo Burnett Group UK, and President, Central Europe
The work: “#LikeAGirl,” “Small World Machines,” everything from the Brazil agency and all of our Cannes Lions. Additionally, Arc London’s recognition as the Institute of Promotional Marketing’s Agency of the Year.
Paulo Giovanni, CEO, Leo Burnett Tailor Made
I’ll sum it up in numbers: 22 and 79. Proud of the 22 Lions Leo Burnett Tailor Made won at Cannes and the 79 years Leo Burnett celebrated in August.
Attending the annual Service Award celebrations, my first in many years. We have so many talented and accomplished individuals who have chosen to spend their entire careers at Leo Burnett because of their love for the people and the company. I was truly inspired.
Giles Hedger, Chief Strategy Officer
My proudest moment was seeing #LikeAGirl for the first time.
Michelle Kristula-Green, EVP, Global Head of People & Culture
Regardless of who comes or goes, you know that the next generation will carry on the spirit of Burnett.
Rich Stoddart, CEO, North America
Watching “#LikeAGirl” take off as a modern participatory idea created by the power of creativity without borders.
Vladimir Tkachev, Chariman & CEO, Russia & Eastern Europe
This year Leo Burnett Moscow won its fifth Cannes Lion in three years. This exemplifies our laser-sharp focus on the quality of our creative product, bringing outstanding business results for our clients and the agency even in this extremely challenging economic environment.
Raja Trad, CEO, Middle East & North Africa
Despite the region being on fire with major turmoil and challenges every day, the Burnetters at LB MENA continue to apply themselves relentlessly, with stamina and determination.
Olgalucia Villegas, President, Latin America
My proudest moment was in Cannes, watching Leo Burnett win the special Lions Health Network of the Year award, with LatAm a contributor to this great success.
Jarek Ziebinski, Asia-Pacific
I believe success is created when people are united, so I was very happy and proud to see our global team come strongly together with the power of ONE for the Samsung pitch in Seoul.