In the last few weeks the Leo Burnett Group has announced partnerships with two major platforms: Amazon and The Huffington Post.
The first is with Amazon – yes, that Amazon. As one of the first agencies to complete Amazon's Trusted Creative Partner Program, Leo Burnett/Arc becomes an official creative agency partner for the platform. This “Trusted” status allows us to create ads that integrate seamlessly into the site and serve up relevant ad experiences to targeted audiences. It’s a highly visible way to showcase our understanding of shoppers and share with them our brands' stories in a creative way.
The Huffington Post and Leo Burnett cooperative promises to transform the relationship between creative agencies and publishers. In a co-op, two parties with similar beliefs come together to achieve a common goal. And in our case, it's that of participation at scale. Acting together, both companies will combine teams, processes and platforms in new ways to help brands participate and drive the cultural conversation.
"Cross-team collaboration, data sharing and, most importantly, creative brand building is at the center of this industry-first model with The Huffington Post," said Rich Stoddart, CEO of Leo Burnett North America. "Together, we'll purposefully infuse our brands into cultural conversations, changing the way people engage with brands."